Marketing and Communications Coordinator

This role is responsible for the Union's communications output including physical and digital materials. They will work within the GSU Marketing team to deliver actions from comms plans and strategies.

There is a particular focus on day-to-day digital marketing in this role, namely email, social media, and our website. You will be creating and posting on our social media channels in line with our social media strategy and supported by the Deputy Head of Marketing and Communications; curating content from across Union teams and activities for our member newsletters; and keeping our website up to date with news and information for our members.

The postholder will also be involved in ensuring as much of our content as possible features and celebrates our members. We want the postholder to be present on each campus regularly to capture what our members are up to and reflect that back in our communications to show how students are Becoming their Best at Greenwich.

Reports to: Deputy Head of Marketing and Communications

Responsible for: Marketing Assistant - Student staff role

Location/s: Mainly based at Greenwich Campus; travel required to Avery Hill and Medway campuses

Hours of work: Full-time, 35 hours per week

Salary: £28,079 - Band B on the GSU pay scale

Department/Service: Marketing and Communications team

Duties and Key Responsibilities

Marketing and communications delivery

• Plan, create and deliver content for the Union’s digital platforms across our website, newsletters and the day to day running of the Union’s social media channels
• Support the Deputy Head of Marketing and Communications to implement and deliver the SU’s social media strategy
• Produce and distribute necessary hard copy materials across all three University campuses
• Create all content and materials in accordance with GSU’s strategic plan and all brand and content guidelines
• Respond to enquiries through the Union’s digital communication channels, ensuring queries are responded to accurately and in a timely manner
• Work with the Marcomms team to produce central SU marketing materials and communications for a range of audiences, working with key stakeholders, other Coordinators, Managers and Full-time Officers where relevant to ensure they are clear, useful, timely and of high quality
• Work with Union staff to produce and manage detailed production schedules for all communications pieces
• Work with external providers and suppliers of communications support where necessary (e.g. printers, content management system)
• Help to develop partnerships both internally and externally and through this maximise engagement with members and customers
• Work with the Deputy Head of Marketing and Communications on major publicity and public relations campaigns, and management of the press where necessary

Stakeholder management

• Effectively work with internal and external stakeholders (e.g. suppliers, University staff) to provide the most effective service for the SU, and ensure that service is provided and conducted in a timely manner
• Work with the Deputy Head of Marketing and Communications to support student development by working with relevant teams to deliver effective training for student leaders where required
• Help to organise Union presence, and be an ambassador for the SU, at internal and external events (e.g. University Open Days, conferences)
• Support the Deputy Head of Marketing and Communications in working with Union stakeholders to develop communication campaigns appropriate to events and activities, supporting them with ideas and effective organisation for delivery
• Keep abreast of key changes in marketing practices to deliver the most effective service strategy for the SU

Line management

• Responsible for the recruitment, induction and management of any student staff (should opportunity arise), providing personal development opportunities for them to grow and flourish
• Line manage direct reports in line with the policies and procedures of the Union
• Set targets for direct report/s in line with the strategic/operational plans of the Union, managing their performance and development
• Be aware of and ensure that all staff are aware of the importance of supporting our Diversity plans and that this is integrated into every aspect of the department’s activities

Insights

• Working with the Deputy Head of Marketing and Communications, monitor, record and analyse engagement data from across the Union related to communications
• Keep abreast of industry trends to keep ahead of developments in the field of marketing

General responsibilities

• Represent and be an ambassador for the SU at internal and external events
• Be flexible and carry out other associated duties as may arise, develop or be assigned in line with the broad remit of the position
• Attend staff and project meetings where required
• Maintain and improve competencies through continuous professional development
• Abide by organisational policies, codes of conduct and practices
• Support and promote diversity and equality of opportunity in the workplace
• Treat with confidentiality any personal, private or sensitive information about individual organisations and or clients or staff and project data
• Any other duties commensurate with the accountabilities of the post

Personal Specification

Experience

• Managing a social media channel/s (e.g. creating content, scheduling, monitoring engagement) and creating original content for it/them
• Developing and delivering project plans independently and with others
• Working knowledge of effective marketing practices
• Writing content appropriately for different audiences
• Using an email marketing tool, e.g. MailChimp
• Using a content management system or similar for website and content management
• Monitoring, analysing and reporting back on statistics
• Acting as an ambassador for an organisation at an appropriate level
• Working with and on behalf of a range of diverse stakeholders

Skills and abilities

• Clear communication skills face to face, on the phone and email
• Ability to troubleshoot difficult situations, and deal with them calmly, efficiently, and effectively
• Time management and organisational skills
• Ability to engage, motivate and empower others
• Self-motivated with the confidence to work alone but can also work cooperatively and flexibly as part of a team
• Ability to stay focused and efficient in the face of changing priorities
• Ability to use Adobe InDesign, Photoshop, Illustrator and/or Canva to a good standard for digital and hard copy materials
• Excellent written and verbal communications skills
• Operational understanding of websites (e.g. working with HTML, CSS, content management systems) and web-based communications
• Excellent IT skills and the ability to use a wide range of Office and other applications

Knowledge

• Knowledge or willingness to learn about regulatory requirements and best practice guidance relating to the General Data Protection Regulation and Media Law

Education/training

• Demonstrable experience gained in a similar position
• Educated to degree level

Personal attributes and other requirements

• Able to travel extensively within the region
• Able to work some evenings and weekends and stay overnight where necessary
• Works well in a team with a flexible approach to work
• Commitment to anti-discriminatory practice and equal opportunities and an ability to apply awareness of diversity issues to all areas of work
• Commitment to the values and ethos of the SU

Opening: 12th August

Closing: 1st September

Interviews: w/c 9th September

Salary: £28,079 - £31,602 *

* New starters will be placed on the bottom spine point of their grade. If you would like more information on our Pay Policy, please let us know.

Hours of work: Full time - 35 hours per week

If you would like to have an informal chat about this opportunity please contact me at o.j.hickspattison@gre.ac.uk